Top 5 Ways to Know Your Internet Marketing or Targeted Traffic Campaign Isn’t Working

Let’s admit it right here – marketing your business or website online is time consuming, takes time to learn and can get expensive. Most of the time you find that you spend hours upon hours learning how to market your business and several more hours putting together materials and completing your campaigns only to sit back and see if they have been effective.

Most of the time, business owners like you will find an internet marketing service provider to promote your business in a fashion that will be effective, generate traffic and increase sales. Every marketing guru out there has different tactics and services as well as different marketing styles. Each provider will make recommendations on how to get targeted traffic to your website and your job as a provider is to choose from their assortment of options to figure out what you want to use for your business. So how are you to know if the marketing efforts you are completing yourself or if the services you are buying are getting what you are paying for?

Here are 5 surefire ways to know if your internet marketing tactics are working:

5. You see in increase in traffic to your website.

Obviously if your efforts are working they will cause the number of unique visitors to your site to increase.

4. Your Alexa rank will go down.

If your efforts are paying off you will see an Alexa rank of 500,000 drop to 450,000 and so on. The lower the number, the better. With Alexa your site is ranked from the most popular (The site ranked #1) to the least popular. The lower your number, the closer you are to being one of the most popular sites on the net.

3 .You see an increase in traffic that buys.

You can get traffic to your site, but if they don’t buy they aren’t the traffic you need. Traffic should increase to your site, but they should also take the time to make a purchase. The average website has a 3% conversion – so for every 100 people on your site you should make about 3 sales. If this isn’t happening you may find that your site isn’t getting the right traffic or isn’t build to convert the traffic you are getting to paying customers.

2. Your page rank for your keywords starts to improve.

If your efforts are paying off you will start to see your page rank for targeted keywords improve.

1. You build backlinks to your site that continue to work for you long after the work is done.

If you are on a limited budget it is recommended that you purchase services that will continue to work for you. The best way to do this on a budget is to purchase articles, press releases and link submissions to name a few. Submit them or have them submitted with a link to your site and with them you will build permanent links to your website.